In 1951, a dollar was more than enough money for a kid to go to a baseball game, buy a lot of food, and still come home with some change. In 2008, a 1951 dollar is worth about 12 cents. A box seat at Yankee Stadium is priced as high as $400, and a cup of beer costs in excess of $7, but the best part for the owners is that baseball revenues promise to be the best ever in 2008.
Money is the Primary Goal
Modern baseball is a cartel -- an association in which producers of a similar or identical product try to obtain a monopoly over the sale of the product. The primary goal is to make as much money as possible, for the owners and for the players. Now, that was always true, but it was not as obvious to most fans in the 1950s as it is to fans in 2008.
The "People's Team"
The Brooklyn Dodgers were the "people's team." Their players, like all players, were vastly underpaid, which helped fans identify with them. Players' salaries were only two or three times greater than the yearly incomes of most fans. During the off season, many players sold cars or worked in clothing stores to supplement their baseball earnings.
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