Mainstream trade book publishers, also called selective publishers, make choices in getting books to readers: financial choices, cover art, printing, writing, editing, advertising, distributors, and more.
Self-publishing authors are shouldered with all of these choices alone. They do not have a staff of accountants, graphic designers, editors, etc. to spread the responsibilities around.
Blurred Boundaries
After slapping would-be authors with that reality, Jana Bradley said, “The boundaries between selective publishing and self-publishing are blurring.”




